Established in 2024, Superhero boyfriend was founded by singer, songwriter & music director, Sanjay. Also known as his stage name as SJY, Sanjay wanted to give back to his fans and encourage them to be the best versions of themselves. Growing up, Sanjay had always wanted to be a superhero. He always believed that each and every one of us has powers of one kind or another. In our own way, we too can be superheroes.

He incorporates his loverboy essence from his music and songs to this brand. Thus, introducing the boyfriend element and a romantic cham. With luxury, romance & playfulness, the brand is set to build with him together with his love for music.